Investing in Your Writing
- Tracy coley

- Oct 20
- 2 min read
Updated: Nov 6
When I first began writing, I had the misconception that writers could make a lot of money by writing a book. You pour your heart and soul into your words, get it published, and people flock to buy your book. You could make a nice little nest egg and retire. Right? The sad reality is that most books make very little money, especially without marketing.
Unless you are a writer with tremendous name recognition, like Dan Brown or Stephen King with a huge publisher to back your work, you’re not likely to make a profit, or even minimal earnings at best. Most publishers don’t provide marketing; it’s up to you to promote your book and to front and coordinate your book tours. It’s not a money making industry for authors. So why do even want to publish?
Because. You. Love. What. You. Do. And your words MATTER!
So while you won’t make a ton of money for retirement, you can establish yourself as a writer with a published book, especially if you write several books. And that can open doors to more opportunities for you. Publishing your work is an investment.
Publishing your work is an investment.
That’s where Lucky Dog Press can help you with options you can feel good about. We provide:
Professional design
Experienced editing
Streamlined production
Our packages offer flexible options to help you where you need it most, whether helping you through the writing process or editing an existing manuscript. We also provide a customized cover design that matches the interior of your book, not your standard self-publishing Word file. Your design fits the tone and message of your words from the front cover through the interior and to the back cover blurb. AND you have input on design choices. You generally can't find that at a large publishing house. Best of all, you OWN your work. Not the publisher. You receive 100% of the royalties.
Lucky Dog Press also offers marketing services with a plan to reach markets outside your local area. Through press releases, social media, event coordination, flyers and ads, and SEO marketing, we have the capability of promoting your book throughout the world.
This is not a get-rich-quick kind of industry. It’s an investment in your work because your words matter.






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